Valentine's Day Gift

The Jewelry Information Center reports on a Valentine's Day video news release that men's and women's fantasies continue to diverge. The JIC cites a finding that only 2.5% of American women want lingerie for Valentine's Day, while jewelry comes in as the most desired gift of all. The video release had already reached over 14 million viewers by Feb. 10, reports JIC, which partnered on the release with the Chocolate Manufacturers Association and Liz Claiborne.

JIC also is promoting Valentine's Day on radio airwaves with an audio news release available via satellite called "Shop Smart, Then Pop the Question," helping men select the perfect diamond engagement ring. The release is being played on a variety of radio programs, from drive time talk programs to classical, rock, and country music stations.

JIC Media Liaison Helena Krodel just completed an intensive, four-city media tour for Valentine's Day. During visits to St. Louis, MO; Minneapolis/St. Paul, MN; Denver, CO; and Colorado Springs, CO; Krodel appeared on eleven television shows, three radio programs, and held five print interviews with local newspapers. Krodel offered fine jewelry trends, gift ideas, savvy jewelry shopping tips and celebrity jewelry news. She also gave JIC member local designers and retailers an on-air "plug" while in each city. "After the JIC's Valentine's Day appearances in St. Louis, we had 4 clients call our store and order pieces directly from the segments where we received local plugs!" says Leo Anglo, Vincent's Jewelers, St. Louis, MO

With more than the fire and brilliance of diamonds at one-tenth the cost, moissanite intrigued Jonathan Kantner of The Jewelry Factory in Mary Esther.

Kantner had long been interested in lab-created stones, keeping current on innovations in created rubies, sapphires, emeralds for years.

"I believe in bringing technology into the industry," Kantner said.

These new, man-made stones, with much of the brilliance of gemstones created naturally, have made fine jewelry affordable for more customers, he said.

When he heard about a former computer company's advances in creating a stone in the laboratory to mimic silicon carbide, first discovered in 1893, he was intrigued. Cree Research, Inc., a North Carolina company, discovered a way to form large crystals of this substance while doing semiconductor fabrication research.

A master diamond cutter in North Carolina was consulted, and he suggested the colorless form of moissanite could be an excellent substitute for diamonds, according to information provided by C3, the company formed by Cree owners

A diamond ring looks especially fabulous with platinum or white gold. Diamonds are available in many shapes and sizes like emerald, oval, round etc. and can be fitted in a ring as per your choice. A diamond ring exudes unbeatable radiance and is the perfect way to sparkle your life